1887

Merle Mozelle Nethercutt is born in Indiana.

1920s

Merle studies medicine and chemistry at a small private college.

1928

Merle formulates Powder Base™ in her kitchen.

1929

The innovative “3 Steps to Beauty” is created.

1931

Merle opens her first Studio in Santa Monica in the midst of the Great Depression. The business thrives.

1934

94 Merle Norman Cosmetics Studios are owned, predominantly by women.

1952

New Los Angeles headquarters opens.

1959

Awarded the Good Housekeeping “Seal of Approval” for “3 Steps to Beauty.”

1998

Launch of www.MerleNorman.com.

2004

CNN’s Lou Dobbs presents “Merle Norman Cosmetics: Made in America” TV special, stating the company is “built on hard work, loyalty, and even patriotism.”

2012

Inner Eyeliner wins Beauty Innovator Award from DailyGlow.com.

2013

Pro Pen Eyeliner picks up 3 wins and is named Editor’s Choice by TotalBeauty.com and SheKnows.com.

2014

Wicked Lash Mascara is named “Best Mascara” by Parents Magazine.

2016

Celebrating 85 fabulous years of beauty!