At Merle Norman, we recognize how vital consumer exposure is to the growth of our franchise
Studios and deploy various strategies to reach the beauty-conscious consumer.
We have consistent advertising in top women’s magazines, such as Glamour,
Allure and InStyle and to ensure that our communication messages reach as many
consumers as possible, we also produce TV commercials that Co-op groups run in their local
markets throughout the U.S. and Canada.
But we don’t stop there. We engage a Public Relations firm whose expertise in the beauty
industry leads to coverage in key media outlets and usage among top makeup artists.
Editors take notice of our newsworthy products and rich history. View our sampling of
editorial coverage — from InStyle to Fitness — touting our beauty must-haves. From
broadcast and print to online bloggers and influencers, our goal is to generate editorial
mentions and excitement about our products in driving consumers to Merle Norman Cosmetic Studios to learn more.
In remaining competitive in the cosmetics industry and staying on trend, we utilize social
networks such as Facebook, Twitter and YouTube. A dedicated social media team generates
timely, consumer-engaging content. To support launches, we create how-to videos on
seasonal Color Collections and new product introductions that can be accessed through these consumer-friendly online mediums.
Merle Norman franchises also market their businesses aggressively at the local level. Merle Norman Studio Owner are highly creative in driving traffic to their Studios via local advertising, PR and in-Studio events.
This multi-pronged approach on both a national and local level is highly effective in generating
sales. We still believe, however, that there is nothing as powerful as word of mouth. We're
honored that so many happy women are loyal customers because our high quality products and
personalized services give them the results they love. We call them Merle Girls. |