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| ||When my great-aunt Merle Nethercutt Norman started this company in 1931, she created |
a rich legacy. She built a cosmetics empire that manufactures among the finest cosmetics
in the world, and empowers women to own and run their own business. She began her
company faced with many of the challenges that we face today: a struggling U.S. economy,
warfare and financial insecurity. Yet through World War II, the Great Depression, nine
military conflicts and five recessions, her vision not only survives but thrives. She was a
true pioneer — the first of her time to clear roadblocks for women and bestow confidence
that made entrepreneurs out of housewives. To her, no challenge was unsolvable.
She and my father, J.B. Nethercutt, were vigilant about the science and passion that went
into each product. Together they built a brand that customers rely on — and franchisees
prosper from — to this day. Many of our Studios are owned by multiple generations of
family members. My immediate family and I are involved in the daily workings of this
company and are so proud of our American heritage.
When you open the doors to your own Merle Norman Cosmetic Studio, I know you’ll feel a tremendous sense of pride.
You’re opening the doors to financial independence; a strong support system with longevity; an enjoyable career in the
cosmetics and fashion industry; and a chance to help women explore their beauty. Together, we represent a brand of
equality, opportunity, freedom and personal expression.
It’s in this spirit that we applaud our Owners. They are our backbone. We continue to uphold core values, of which
Owners and our customers can be proud. We remain committed to researching, developing, manufacturing and
packaging in the U.S., keeping hundreds of Americans in the workforce. We use high-quality ingredients and adhere to a
strict policy against testing on animals. We are expanding globally. We support cancer research. We maintain our
signature “Try Before You Buy” philosophy that provides unmatched customer service. And we retain strong bonds
between our Home Office staff, Studio Owners and loyal customers.
A common sentiment lies among Merle Norman Studio Owners. They often talk about the satisfaction they feel helping
women look and feel great about themselves. That’s the true beauty behind the business. And that’s the reason why
there is no stopping this Company. It worked in 1931; it still works today, and it will continue to work in the future.
Chairman of the Board and President
Merle Norman Cosmetics