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MERLE NORMAN - A UNIQUE FRANCHISE OPPORTUNITY
Are you interested in being your own boss by owning your own Merle Norman Studio? Whether you have a passion for beauty and fashion, drive to run your own business for financial independence or desire to help women achieve their
personal beauty best, the story of Merle Norman will leave you inspired.

Merle Norman Cosmetics is an 80-year-old, successful cosmetics franchise business with retail locations across the U.S. and Canada and is expanding in the United Arab Emirates. We are uniquely positioned in the franchise business market as a company that offers high-quality consumer products along with a wealth of benefits for its Studio Owners (franchisees). Our business concept is a simple one; franchisees own and operate Studios in all types of retail locations, from larger regional malls to small town main street areas, selling our full range of color cosmetics, makeupand innovative skin care products. Studios also offer facial services and –- in select locations –- spa services, while adhering to the highest standards of customer service.
Merle Norman Difference

Merle Norman Difference Flag Made in the USA
At Merle Norman Cosmetics, we believe in “in” sourcing. From a humble kitchen in California, Merle
Norman Cosmetics started as, and continues to be, an American company. For us, “Made in the USA”
is not just a cliché. It is a literal translation of who we are. Founded by an American born and bred
woman who paved the way for female entrepreneurship, we are a family-run business. We opened our
first Studio (franchise location) in sunny Santa Monica and built facilities in both California and
Tennessee. We employ nearly 500 U.S. workers to research, develop, manufacture and package our
own line of skin care and color products. To ensure optimum quality control, we house our own
Research & Development department on the premises of our headquarters in Los Angeles. Using
state-of-the-art technology and the finest ingredients available, we take pride in developing unique,
high-quality products that address the needs of today’s consumers while also presenting a broad line
of color cosmetics for today’s fashionable consumers.
We are proud that our formulas are made right here in the U.S., along with the compacts, jars, bottles, caps and tubes in which our great products are packaged. While we may source a component from overseas, we design our line so that all product and manufacturing of the finished good is done here in the U.S. Except for a few select items such as sponges, puffs, pumps and pencils which are specialized items made overseas, we are 100% American made. That authenticity is beyond comparison in this industry.

In 1931, Merle Norman realized the American dream by building this company with the help of her nephew, J.B. Nethercutt. Today, J.B.’s son Jack Nethercutt continues the legacy with his wife Helen.

To learn more about the American inspiration that is Merle Norman Cosmetics, click here.		 Wringle Smoother
Franchisee Benefits
We view Studio Owners as an extension of Merle Norman herself – a hardworking entrepreneur
whose goal was to offer top-quality cosmetic products to the consumer. As a result of this sentiment,
we do not charge a franchise fee or royalty fees. This Owner benefit dates to 1931 and has
perpetuated through the Great Depression and today’s recession.

Whether you are interested in starting a Merle Norman Cosmetic Studio from scratch or purchasing an existing one, you would be entitled to the following benefits as an Owner:

• No franchise fee
• No royalty fee
• A streamlined review process by the U.S. Small Business Administration on financing for qualified applicants.*
• Complimentary:









• training at the company headquarters in Los Angeles
• national advertising
• email
• website set-up
• electronic direct mail pieces
• legal advice
• consultation products so customers can benefit from “Try Before You Buy” philosophy and resulting in increased sales
   60% reimbursement on approved advertising
• Much more

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