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ONGOING SUPPORT FOR YOUR FRANCHISE BUSINESS

At Merle Norman Cosmetics, we are deeply committed to offering Studio Owners with the most extensive support system in the retail cosmetic business without ever charging a royalty or franchise fee. From your critical start-up phase, you will receive support from Home Office. In addition to Regional Business Consultants to help with day-to-day operations of your cosmetic and skin care business, we have nearly 50 staff members in various departments to handle your needs.

In the business of beauty, we strive to provide our customers with the best cosmetic products, skin care solutions or spa service possible. In doing so, we consistently provide our Owners with the training, tools and tips for success via newsletters, annual conventions and regional seminars.

Before you open your doors for franchise business, Merle Norman provides an initial eight- day training program at our company headquarters in Los Angeles. H.O.T. (Home Office Training) will cover all of the fundamentals of running a business, including:

• Product knowledge
• Professional makeup artistry techniques
• Successful selling tools
• Point of Sale (POS) instruction
• Staff management
• Marketing ideas and calendars
• Public relations support, including templates for press releases
• Radio scripts
• Social media outreach


When you are ready to open your doors for business, we’ll provide grand opening materials and assistance. Additionally, we make materials available that continually connect our Owners with new and existing customers. Support for new product launches and brand messaging include:

• Advertising Slicks
• Press Releases
• Direct Mail Postcards
• Direct Mail Brochures
• Customer Newsletters
• Radio Scripts
• Merchandising Displays


Merle Norman Ongoing Support

 
Merle Norman Ongoing Support  
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