START A FRANCHISE
WHY MERLE NORMAN?
MAKE MONEY &
HOW TO GET STARTED
OUR SUPPORT NETWORK
(RESALE & NEW)
You may be in business for yourself, but you’re never by yourself. At Merle Norman Cosmetics, we are
deeply committed to offering the most extensive support system in retail cosmetics. After over 80 years in
business, we know that our Studio Franchise Owners wear many hats, so we make it our business to help
you market and advertise your business. So you can focus on running your studio and making money.
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WE DRIVE CUSTOMERS TO YOUR STUDIO WITH FREE:
• National advertising in top fashion magazines.
• PR support in national broadcast, print and online mediums.
• Social media campaigns (Facebook, Twitter, YouTube and Pinterest).
• Listing in our online Studio Locator directory.
ALSO AVAILABLE FOR YOUR LOCAL USE, FREE:
• Professionally produced TV commercials.
• Pre-designed templates for:
Social media photos.
Merchandising display ideas.
UNPARALLELED 60% ADVERTISING REIMBURSEMENT!
Best of all, we offer a generous and unmatched advertising
program that pays 60% of your media costs and postage (on
approved advertising programs) to help you market your studio.
FREE DEMONSTRATION PRODUCTS
About 80 years ago, Merle Norman founded the company on the
belief that customers will buy products if they receive a free
product demonstration and makeup lesson. We still feel that way
today. That’s why we provide FREE products (called Lesson
Material) for you to use on your customers during consultations
To help you continue building your business, we have on-going
education to teach you about ingredients, products, application
techniques and how to turn your demonstrations into profitable
sales. We also provide terrific business-building ideas to help you
market your Studio on a local level.
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(ONCE YOU'RE IN THE FAMILY)
YOU'RE A MERLE GIRL
By opening a Merle Norman Cosmetic Studio, you would be
joining a family of empowered entrepreneurs (many of them
women) that spans the globe. Some have remarkably been in
business for 40+ years and have two or three generations of
Studio Owners in their family! Many of them have developed
life-long friendships. They share a love of beauty and inspire
each other to grow and succeed. They’re Merle Girls through