Mascara

Go bold with your looks. Mascara is the perfect way to amplify your lashes, and Merle Norman mascara is designed so that you can amplify in the exact way you way to. Whether you’re looking for big, beautiful lashes or something a bit more subtle, our mascara collection is filled with options that help you create a look that’s one-of-a-kind. Shop our mascara selection today to find something that ups your eyelash game.

Different Types of Mascara for Different Types of People

Everyone’s eyelashes are different, and so are everyone’s mascara preferences. Whether you already have long lashes and just want to add a bit of density or whether you just need a long-lasting formula, Merle Norman has you covered. Shop mascara that’s designed for all-day wear like our Lash Lift Waterproof Mascara or try something that will help to volumize your lashes with our Fat Lash Mascara. Our mascaras use high-quality wands that are shaped so that they can apply the amount you need for your day. Find something that’s right for you here.

Beyond Simple Mascara

If you think mascara might not be something to focus your makeup routine around, you probably aren’t alone. But as bold mascara looks become more popular, so do makeup options that reinvent mascara. For example, using a Mascara Primer is a great way to get more out of your makeup by helping to magnify the results of your mascara while also keeping your lashes healthy-looking. You might also want to experiment with unique shades of mascara beyond black – our Wicked Lash Mascara can transform your look with blue or red hues.

What is tubing mascara?

Tubing mascara uses flexible polymers to wrap each lash in tiny “tubes,” creating length and definition without smudging or flaking. It’s known for long wear and easy removal, making it a popular choice for all-day looks.

How do you remove waterproof mascara?

Waterproof mascara is best removed with an oil-based makeup remover or cleansing balm. Gently press the remover onto lashes for a few seconds to break down the formula, then wipe away without rubbing to protect lashes.

How do you apply mascara?

Apply mascara by sweeping the wand from the base of the lashes to the tips using a gentle zigzag motion. Apply additional coats to build volume or length as desired.

What type of mascara should I choose?

Choose mascara based on your lash goals. Volumizing mascaras add fullness, lengthening mascaras extend lashes, and waterproof mascaras offer long-lasting wear.

When should you use mascara primer?

Mascara primer is applied before mascara to help improve length, volume, and wear time while conditioning lashes for a healthier look.