Eyeliner

Transformation is only a line away. At Merle Norman, you’ll find a wide range of eyeliner pencils and pens that can help you create new looks to reinvent yourself. With liquid and pencil eyeliner, the world is your oyster. Create bold cat-eye looks or simple, everyday styles. With different colors and types of eyeliner, Merle Norman has everything you need to make your eye makeup so much more.

Liquid and Pencil Eyeliner

Not sure what type of eyeliner to purchase? It all depends on your eyeliner preferences. If you want to create bold, precise looks like sharp wings or cat-eye styles, a liquid eyeliner like our Pro Pen Eyeliner is the perfect choice. For casual styles that outline your eye, the Soft Touch Eye Pencil gets the job done. We even offer eyeliners and eye pencils that blend skincare traits, like our Age Defying Eyeliner and Purely Mineral Eye Pencil – both of which can help treat your delicate eye skin with respect. You might even want to purchase multiple types of eyeliner and eye pencils – after all, versatility is the name of the game, and being able to create multiple breathtaking looks can transform your makeup experience.

Colors and Styles Galore

Eyeliner is more than just a tool for outlining your eyes – it’s a way to add color and style to your eye makeup. Beyond classic black eyeliner, you’ll find several unique shades that can help you create new looks. Our eyeliners and eye pencils come in standard colors and shades of black and brown, but you can also purchase red, blue and purple eyeliners. These unique shades pair excellently with Merle Norman’s range of eye shadow palettes – so browse our selection of eye pencils today to discover your new look.

What’s the difference between liquid eyeliner and pencil eyeliner?

Liquid eyeliner is ideal for bold, precise looks like wings or cat-eye styles, while pencil eyeliner offers softer definition that’s easy to blend for everyday wear.

How do you apply eyeliner?

Apply eyeliner along the lash line using short, controlled strokes. For liquid eyeliner, start thin and build thickness as desired. Pencil eyeliner can be gently smudged for a softer effect.

Where should you apply eyeliner?

Eyeliner is typically applied along the upper lash line to define the eyes. It can also be applied to the lower lash line or waterline for added depth and intensity.

Which eyeliner is best for beginners?

Pencil eyeliners are often easier for beginners because they’re more forgiving and easier to blend, making them ideal for casual or natural looks.

How do you choose an eyeliner color?

Classic black and brown eyeliners are versatile for everyday wear, while colors like blue, purple, or red can add dimension and complement eye shadow for more dramatic or creative looks.