90th Anniversary Landing Page

90 beautiful years

In 2021, Merle Norman Cosmetics celebrates 90 years of shared beauty, female entrepreneurship and innovative, award-winning products.

MERLE NORMAN: THEN & NOW

Looking back on the decades of transformative beauty and self-care essentials. 

1931 - Merle Norman and the Original 3 Steps to Beauty


2021: Merle’s name has become a brand and her legendary 3 Steps to Beauty still lives on as a customer favorite through evolved formulas. 

1954 - Pretty Pay Compact Powder advertisement


Pretty Pat
Compact Powder launched as a 1-shade solution to liven up “tired makeup.”


2021: Ultra Powder Foundation is offered in 28 shades for all skin types and tones. This best seller is everyone’s BFF: Best Foundation Forever!

1971 - An eye-opening offer from Merle Norman advertisement


Merle Norman believed “eyes express life” and valued vivid color for creating expressive on-tren looks. 

2021: Knockout Nudes offers an award-winning array of neutral, grounding eye shadow color. Available in 2 universal palettes.

1984 merle norman ad
1984 - Personalized skin & make up Merle Norman advertisement


Studios have always been distinguished for "go to" beauty expertise, personalized makeup and skin care regimens.

2021: FREE Skin Assessments and Express Makeovers are still offered in-Studio. Choose from iconic and on-trend color options to problem-solving skin care online.


2013 - Award-winning Wicked Lash Mascara advertisement


Award-winning Wicked Lash Mascara has been a best seller and editor favorite every year since its 2013 launch.

Merle Norman Wicked Lash Mascara customer review
2018- Skintelligent Eye Cream advertisement


Innovative Probiotic Technolgoy drives the launch of Skintelligent System skin care. 

2021: The smart Skintelligent System is coveted by women and men for skin balancing and restorative results.



2021 - Exfoliating Charcoal Scrub advertisement


The launch of Exfoliating Charcoal Scrub kicked off our 90th Anniversary.


Exfoliating Charcoal Scrub elevates your exfoliation with detoxifying Charcoal, Volcanic Sand, Coffee & Ginger for polished, more radiant skin.