Foundation Makeup

Create the perfect canvas with Merle Norman. Here you’ll find our extensive range of foundation products, with options for every skin tone and skin type. Whether you’re looking for a foundation to even out your skin tone or to cover up imperfections, we have you covered here. With our range of liquid, cream and powder foundations, you can create an even base for the rest of your makeup, including blush, contour, eye shadow and everything else. So find a foundation that works best for you right here at Merle Norman.

Liquid, Cream and Powder Options

Whether it’s personal preference or skin concerns, we all prefer a different type of foundation. These types include cream, liquid and powder, and each provides different benefits. Cream foundation provides buildable coverage and uses a natural, dewy finish, while powder foundation offers lighter coverage with a matte finish. Liquid foundations also provide buildable coverage and are somewhere in the middle of dewy and matte for a more natural look. Each type of foundation is best for a different type of skin as well, including cream foundation for dry skin, powder foundation for oily skin and liquid foundation for both.

Shades for Every Skin Tone

Foundation is for everyone, and as such, it’s important that there is a foundation for every skin color and skin tone. Our foundations, no matter the type, are designed to match a wide variety of skin tones while also offering different types of finishes including matte, satin and dewy. By using our shade-finding quiz, you can easily discover what foundation works best for you.

How do you apply foundation?

Foundation can be applied using a brush, sponge, or fingertips, depending on the formula and coverage you prefer. Start at the center of the face and blend outward for an even, natural-looking finish.

When do you apply foundation in a makeup routine?

Foundation is typically applied after skincare and primer, and before concealer, blush, contour, and other face makeup.

What type of foundation should I choose?

Cream foundations offer buildable coverage with a dewy finish and are ideal for dry skin. Powder foundations provide lighter coverage with a matte finish and work well for oily skin. Liquid foundations offer versatile, buildable coverage suitable for most skin types.

How do you choose the right foundation shade?

Choose a foundation shade that closely matches your skin tone and undertone for the most natural look. Using a shade-finding quiz can help you identify the best match.

What finish should I choose for foundation?

Foundation finishes range from matte to satin to dewy. Matte finishes help control shine, satin finishes create a natural look, and dewy finishes add radiance to the skin.